Oh, I read the other day an article written by Bruce Warila, about The Top Ten Reasons Fans Don’t Buy Your Merch. The article is fine, but what got my attention is comment from John Hudd (IsDark.com), which said:

Ok. These are my 0.2 cents. If you promote you win, if not you lose. As a designer of software for viral marketing, seasoned and starting bands approach us for tools to promote their music, lyrics, merchandise and more. We build a tool for a band (who’s name I won’t disclose) which has a team of 2 graphic designers & 3 marketers to promote their stuff. If they can pay the team, they are earning.

Maybe you are a small band which every Saturday pack 70 people into the next block bar, and you think you don’t have time or resources to promote your merchandise. Well, wake up. You can win the internet battle, if you think outside the box and use the new viral tools around. Open a store online and start promoting it in social media (Facebook is better than Twitter to push fans around, and YouTube is better than Facebook for acquiring new fans).

Yes, our tools were design for Internet Marketing, but now we see record labels, promotion agents and established bands buying them. So the music promotion business in social media sites are changing again. It is not fair, is evolution. Learn the new viral markting tools like Facewizard, TweetAttacks, and Tubes Detonator, the other bands are using them.

I also agree with: “”The fact that you play in a band doesn’t entitle you to getting paid anything.”. Conquer the market, man, Uk or USA are not the only countries in the world, in fact, there are more than 140. Asian markets are dying for the “west rock style”.

So the above tools are the tools big bands use for promotion. Nice to know.

Related posts:

1. Band Promotion. Promote your songs to thousands of fans using new technology software
2. Music Model Entertainer Photographer Internet Marketing Books,Videos
3. Proven Methods to Sell Your Music Online and Promote Your Band
4. New Music Economy – The Music Marketing System.
5. Getting the Marketing Groove